What is Digital Signage and how to incorporate it into businesses and facilities?

What is digital signage?

Digital signage is an increasingly important advertising format that is being included in all types of settings. It is based on the broadcasting of digital content through digital screens to send different messages to the customer or public of a place (offers, news, advertising, etc.).

On a technical level, it is very simple to implement, as only two elements are needed: digital screens and content management software (CMS). On the one hand, the professional monitors are the physical support that will show the message to the public and, on the other hand, the content management software allows to control what will be broadcasted on the screen. Compared to a traditional television, digital signage monitors allow you to easily choose the orientation (horizontal or vertical), stay on uninterruptedly, adjust the brightness for the correct display of the content, or even program automatic switch-on and switch-off times.

In addition, it is a cost-effective solution that in the long run offers huge savings to the end customer in terms of performance and reliability.

Why use digital signage? Main advantages

Large retail stores, hotels, public spaces and corporate buildings have been using these solutions for a long time. Now the popularisation of digital signage is already reaching small businesses on a massive scale, due to the advantages they offer:

• Software user-friendliness.
• Flexibility of use and adaptability to the environment.
• Speed in the choice and publication of messages.
• Cost savings for the end customer.
• High impact on the public, greatly improving advertising at the point of sale.

Examples of the use of Digital Signage in different settings

There are many spaces and installations in which digital signage can be introduced for different purposes. Its great versatility makes it possible to broadcast content on various digital screens, from the promotion of offers to purely informative content in retail, transport, education, health, sport, or administration settings, among others. Some examples are the following:

• An apparel shop can place monitors on strategic points and display messages according to the objective it has for each area: a promotion at the entrance, images of the new collection at the checkout counters, a poster with the shop map or a sign for the fitting rooms.

• If we consider the ordering area of a restaurant, monitors can be used to display interactive menus, totems displaying the menu and discounts, self-service kiosks or order-collection screens.

• The example of a gym could also be used. This space could include digital signage monitors that show the month's promotions, available classes, the gym's rules or even recommended routines and exercises.

At Visiotech we put digital signage within your reach with the best brands

At Visiotech we help you to incorporate digital signage into any type of space or business, in the simplest way and with different solutions adapted to the available budget.

We have an extensive catalogue with the best digital signage solutions on the market and the latest technology. Our digital signage solutions include:

• Professional monitors, ideal for both indoor and outdoor use in totem format.
• Simple and intuitive content management software (CMS).
• All kinds of accessories for the best end result.

Hisense: a recognised brand with world-class digital signage displays

The Hisense monitors are designed especially for professional use, as they have a better design, image quality and uptime (24/7 uninterrupted operation). They also feature a better image display, with superior brightness and a screen that can be viewed from any angle.

They offer great versatility when designing messages. Firstly, because they can be installed both vertically and horizontally; secondly, because it is possible to use different cloud-based CMS (content management software) to create, organise and publish various advertising campaigns and content.

In addition, for ease of remote use, Hisense monitors are equipped with RS-232 or Ethernet control ports that allow control of power on, power off, channel changes and more via third-party equipment.

• They allow horizontal and vertical orientation.
• Maximum brightness of 500 nits.
• 4K Ultra HD picture quality.
• 178° viewing angle, visible from various angles when passing.

Safire monitors (DS60 Series): superior content quality

The Safire Digital Signage Displays are a high quality solution for displaying digital signage at point-of-sale or key locations. As a physical medium for displaying content, Safire's professional digital signage displays (DS60 Series) are specifically designed to meet all kinds of needs thanks to their features.

• 500 nits brightness for correct viewing of content in multiple lighting environments.
• Intensive 24/7 use allows the monitor to be kept on all day without affecting its lifespan.
• Landscape and portrait orientation for greater versatility.
• Free local content management system (CMS) integrated in Safire monitors.
• Remote content management thanks to the possibility of integrating different CMS in the Cloud.
• Ultra-thin 13 mm metal edges to ensure that the image blends in with its surroundings as much as possible.
• Wall bracket included for installation with reduced distance to the wall.
• 178° viewing angle, allowing content to be viewed from different angles.

CMS (content management software): the heart of digital signage

The content management software (CMS) can be used to create, manage, distribute and publish the content to be displayed on each monitor. Safire and Hisense monitors are compatible with their local and integrated CMS that allow the management and playback of images and videos, with a choice of different configuration options. However, for more demanding customers or if you are looking for more content management options, there are different content management systems (CMS) in the cloud, such as M-Sign, Admira, OnSign TV, Deneva or NowSignage. These systems allow you to manage a fleet of digital signage screens remotely, to design and customise content, as well as decide what message to display, where and when to improve its impact and effectiveness.

Content management software (CMS) in the cloud, allows users to control the uploading of content remotely and from anywhere, such as images, videos or web content, among others. They also allow the creation of content layouts, scheduling of the broadcast in different calendars and even the control of certain monitor parameters (screen orientation, volume control, font change, etc.). All of this can be done remotely and from anywhere, by accessing the platform through a browser.

Are you interested in receiving personalized information for a digital signage project?

If you want to find out more or include digital signage in any setting, do not hesitate to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will provide you with assistance, and offer you the best digital signage solution adapted to your project and budget.